The power of beauty

"On the one hand, we are aware of beauty standards and the role that society has in this value scheme; and on the other, the mysticity of that beauty that is simple and does not fit in the categorical drawers of capitalist society persists."
Por Romina Camacho
Aug 15, 2022

Have you ever experienced that need, or even urge, to share something you really enjoyed? Do you remember a moment of great pleasure that made you want to share it and tell someone about it? I dare say that this moment or experience you remember includes some flash of beauty. Dostoevsky in his novel The Idiot says “beauty will save the world”, but is it still valid? how can it be possible?

Appreciation as a transformation front…

Beauty exists without the need for the human eye, the appreciation of beauty requires that the individual come out of himself to meet it. And this is where the popular discussion arises: what is beauty?

On the one hand, we are aware of beauty standards and the role that society has in this value scheme; and on the other, the mysticity of that beauty that is simple and does not fit in the categorical drawers of capitalist society persists. It is the latter that harbors the power to save the world, due to its simplicity and ability to make us come out of ourselves and recognize what is foreign as unique, as something that, despite understanding or not its reason for being, allows me to contemplate and experience. Because this phenomenon of beauty does not imply a judgment and simply is.

However, even being present in everything that surrounds us, sometimes we have to make an effort to appreciate and recognize it. The frenzy of life and the demands of the system often take away from us the ability to appreciate what does not have an immediate and material use, as well as what we fail to understand, or what we get used to seeing day by day. To recover this treasure, it is necessary to return to our capacity for wonder and perhaps to that innocence that we had when we were children, to be open to experiencing day to day in a different way and to appreciate.



Beauty is an experience that allows us to question and rethink the truth.

It is so that once we open ourselves to this phenomenon and encounter beauty that does not judge and brings us closer to the truth of the world that we share as living beings. We are committed to living in that state of openness and kindness and it submits us to judge social reality by returning to it. Well, once we discover the treasure that simplicity, friendliness and openness keep, the structures we have built and the principles of value that govern the frenzy of modernity lose meaning, validity and in some cases relevance, because beauty is a experience that allows us to question and rethink the truth.

But proceed with caution if you venture to appreciate the immediate beauty that nature holds, for its impression stirs the interior of the observer. And, in due time, can begin to transform it. For this he left a series of recommendations:

  1. Try to share, with whoever you meet, your amazement at the beauty you discovered.
  2. Don’t be afraid to smile seemingly unreasonably.
  3. Proudly accept the apparent idiocy that your awakening may appear to others.
  4. Do not be satisfied and continue exploring the treasure that keeps life.

And if I do not have enough authority to comfort you to undertake this adventure, read it from Cortázar himself:

“ Now that I think about it, idiocy must be that: being able to be enthusiastic all the time about anything that one likes, without a little drawing on a wall having to be diminished by the memory of Giotto’s frescoes in Padua. Idiocy must be a kind of presence and constant restarting”

Julio Cortázar

And as Foucault says, “Knowledge is power” and power carries great responsibility.

Romina Camacho

Romina Camacho

Humanista y reflexiva.
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